Collection: Moisturizers

The Korean philosophy for skincare is very hydration-focused. That is why applying moisturizers is one of the key steps in Korean skincare routine. The main purposes of moisturizers are to add in hydration to the skin, to lock in all the active ingredients of skincare layered underneath, and to prevent Transepidermal Water Loss (TEWL) - the amount of water that passively evaporates through skin to the external environment due to water vapor pressure gradient on both sides of the skin barrier and is used to characterize skin barrier function. 

Our shop offers a wide range of moisturizers starting from very lightweight, e.g. Rovectin Clean Lotus Water Cream, PURITO Deep Sea Pure Water Cream, ROUND LAB Birch Juice Moisturizing, to more dense in texture but not heavy or greasy, e.g. Beauty of Joseon Dynasty Cream, MISSHA Time Revolution Night Repair Ampoule Cream, or Illiyoon Ceramide Ato Concentrate Cream. You can shop based on your skin needs!