Do you feel like you're drowning in the sea of skincare options? You're not alone. KRAVE BEAUTY was founded in 2017 by Liah Yoo - a YouTube OG and skincare expert who had exhausted herself trying to find the perfect product for her skin. Despite seeking advice from brands, experts, and everyone in between, Liah still didn't have the "IG-Worthy" skin she was hoping for. This led to a lightbulb moment - if she was overwhelmed, what about the rest of us? We've become too focused on new trends and quick fixes, and lost sight of what really matters - caring for our skin. It's time to hit the reset button, and KRAVE BEAUTY is here to help.