Collection: Purito SEOUL

Rooted in Korean tradition and holistic skincare values, Purito SEOUL develops gentle yet powerful formulas that cater to all skin types, especially sensitive ones. The brand emphasizes a harmonious blend of plant-based ingredients and dermatologically tested actives to target a wide range of skin concerns.

Its signature Wonder Releaf Centella collection showcases locally sourced Centella Asiatica, prized for its ability to ease inflammation and reduce redness. One standout from the line is the Purito SEOUL Wonder Releaf Centella Serum Unscented, a refreshing gel-like formula enriched with cica and peptides to calm redness and restore stressed skin. All offerings from Purito SEOUL are ethically made—vegan, cruelty-free, and fully produced in Korea.